Super choice brands awards

Super Choice offers consumers significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognize, and are willing to pay a premium for

Africa's largest independent arbiter for branding

Most trusted by consumers

Operating around Africa

Our Mission

As a micro-consultation agency, Superchoiceaward. evaluates brands. The Brand Health Model we have established has helped hundreds of companies to conduct evaluations. We have developed brand assessment standards and award outstanding brands Superchoiceaward Seal, aiming to protect consumer rights. When consumers are unsatisfied with the product and coordinate with sellers for unsuccessful returns, we accept consumer complaints about the brand. Later, we conduct a survey and reassess SuperBrand's eligibility. Based on various brands, we optimize brand content, enrich brand concepts, innovate brand strategies, and increase brand reputation. We help companies establish their influence in the target market and ensure their products have good business reputation, product performance and development potential after the assessment.

Service Segmentation

The services are divided into five major categories, including: Seal of Approval, Customer Relationship, Marketing, Brand Evaluation and Brand Strategy.

Service Breakdown

Certification and authorization services include the Superchoiceaward branding authorization. Customer relationship services include customer relationship maintenance. Marketing services include online file maintenance, advertising, social media management, multilingual video translation, and advertising video production. Brand assessment services include brand health reports and brand dynamics monitor. Brand strategy services include brand naming proposal, market research, business plan, and brand strategy management.

Criteria used for awarding

Organisation And Customer Engagement
Organisation And Community Engagement
Performance
Growth
Leadership
Innovation
Organisation Ethics And Policies
Voting (Consumers Perception)
Impact on sales and profit
Industry significance
Intellectual Property Rights

Award Seal

TAKING CHANCES OR THINKING LONG TERM?

Qualified and participating brands will receive the “SUPER CHOICE BRANDS AWARD SEAL” which can be used to symbolize there “SUPER CHOICE STATUS” on their marketing and advertising materials, billboards, website, packaging.

Research has found that consumers are more likely or much more likely to purchase products Or services displaying the “SUPER CHOICE BRANDS AWARD SEAL”

Publications

Hundreds of Super Choice Brands Award presentation and award winners will be read online and also in Newspapers

THAT WILL:

THE STANDARD
THE STAR
BUSINESS TODAY
THE DAILY NATION
NATION e PAPER
KENYA BREAKING NEWS
THE EAST AFRICAN
TAIFA LEO
THE KENYA TIMES
PEOPLE DAILY

Media Coverage

Super Choice Brands Award works with all sectors of the media to promote the program itself as well as the featured brands. Television, radio, internet, and print are all utilized to inform consumers about the “SUPER CHOICE BRANDS AWARD” and which brands have achieved the “SUPER CHOICE BRANDS AWARD” status.

The Award and Award Winners will hit the news headlines of top media houses in the country, including:

CITIZEN TV AND RADIO
NTV AND MILELE FM
KTN NEWS AND HOME
RADIO 47 AND TV 47
CITIZEN DIGITAL

Among others.

The program will also be live in one of the media houses that shall be confirmed in due time.

Social Media

Influencers with millions of followers receive thousands of likes, shares, and reactions on their social media feeds. They will help us reach millions of consumers to know the Super Choice Brands Award achievers. This will also make it easier for customers to engage with the brands.

SOCIAL MEDIA PAGES [Facebook and Instagram – Reach over 5M people]: